BizSugar.com › Social Media › 5 Strategies for Success with Real Time Marketing - The Oktopost Blog

Staying relative has always been a challenge for marketers. As news cycles become shorter and shorter staying relative becomes harder and harder. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. It’s not enough to be fast OR be sophisticated or clever. Now, you need to do both. For success with RTM, messages need to be clever, on-target, stands out and grabs your audience’s attention, and do all that within a very short time frame. Sounds complex?! Let’s see what we can do about that.