BizSugar.com › Social Media › A Lesson in Social Media Marketing

Last week, UK bakery Greggs found itself on the wrong end of an internet prank (or possibly it was malicious) when its Google Places listing appeared with an altered logo. Underneath the logo itself, embedded in the image, new text had been added which read “serving s*** to scum for 70 years.”

However, Greggs’ social media team took a different approach which ended up being a lesson in how to deal with a potential PR disaster on social media. First up was a plea to GoogleUK on Twitter – this featured a nice big tray of doughnuts and the promise that they would be with the Google team once they had sorted it out.