BizSugar.com › Social Media › A New, Free Tool to Determine the True Influence of a Twitter Account

Number of followers is a crap metric.

And yet, as I’ve been watching and learning from folks who do content marketing, PR-focused outreach, social media marketing, and influencer campaigns, I’ve found that more than 90% of the time… that’s *exactly* what people use. They’ll nod their heads and say “yeah, I know it can be gamed,” or “yeah, some people still buy followers,” or “yeah, but what else is out there?”

So… darn… frustrating.