BizSugar.com › Social Media › Benefits of Social Media Advertising over Traditional Media Marketing

With more and more people turning to social media as a marketing platform, traditional media marketing using TV, radio, newspapers, direct mails, web brochures, email campaigns, etc, are clearly passé. With the Internet being widely used, sharing content has become faster and easier. Besides being a remarkably low-cost marketing platform, social media has wide reach and is an effective medium to reach a large bank of prospects