It would seem that BMW still happily spends millions on YouTube videos but doesn't understand what Social Media is really all about. They add Twitter to Empire Avenue and think they've cracked it!
BMW continues to FAIL with Social Media
Posted by
marketingm8 under Social Media
From http://www.constructionmarketinguk.co.uk 4708 days ago
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Comments
4708 days ago
Empire Avenue is a game.
Are you referring to BMW's Social Media success at the game, or in the real world (virtual though it may be)?
Duncan