BizSugar.com › Social Media › Creating a Social Media Strategy – How to Get Started

Any organization considering social media should identify why it wants to use it in the first place. Does it support a business objective? Are the target customers regular users of the social media technology that is being considered? If business objectives are fuzzy or customers don’t use the technology, then reconsider using social media or use another marketing channel that better supports business and customer needs. However, some organizations may find that getting started with social media is, in and of itself, a valid goal even if it’s not directly supported by business goals. Under these circumstances, the business must clearly define how success will be measured.