Do More Social Networking Connections Equal A Higher Click Through Rate

Posted by justanbrandt under Social Media
From http://thebestdamnconsultant.com 5211 days ago

Does the number of social networking fans or followers you have, influence the click through-rate of your links? It’s a simple question that has intrigued me for some time. To get an answer I did some research utilizing Twitter and bit.ly.

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Comments

Written by ShawnHessinger
5211 days ago

I suspect that the real importance of Twitter, and all other social media sites for that matter, is its networking power, not necessarily the traffic it refers. I've become aware of Websites, people, brands, news etc. through Twitter as a result of a single click. But the relationship has continued with many of the sites I have found for long after and without passing through Twitter. On the other hand, I have seen massive surges on my own sites from mass e-mails only to see them dwindle radically in terms of retained followers.

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Written by justanbrandt
5211 days ago

Networking is truly important through these mediums. I still believe social media is best used for introductions, the true networking should be more personal, when possible.

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Written by ShawnHessinger
5211 days ago

I'm not actually surprised but I suspect the number difference you're seeing has to do with a difference in engagement. And that is a good deal harder to measure...unless, come to think of it, you've just discovered a way! I'm wondering whether these averages are click throughs from links on individual posts or click throughs to the account's main Web address in the profile section.

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Written by justanbrandt
5211 days ago

These are average click throughs from links on individual posts.

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