Well there is probably a community of people that gather (knowingly or not) purely for your business, for you. They are there, waiting, so why wouldn't you engage with them?
They could be customers, fans, members or others connected for some crazy reason to your business. And we have now learned that it makes business sense to connect with these people and allow them to connect with one another.
Engaging With Your Community Makes Sense | Technology & Web 2.0
Posted by
nialldevitt under Social Media
From http://bloggertone.com 5286 days ago
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