BizSugar.com › Social Media › Facebook to Launch Sponsored Stories; Controversy Is Sure to Follow

Facebook announced plans to let advertisers use consumer check-ins or “likes” by retransmitting them to their friend’s pages as a “Sponsored Story” paid for by the advertiser. From a marketer’s perspective this is an interesting program that if done effectively should help advertisers reach new audiences with similar demographical and psychographical profiles to that of their core customers.