Recently, it seems that we are reading about a new social media crisis happening to some well known brand at least every other week. On observation, it becomes obvious that these companies were un-prepared for what happened and that there was no internal social media crisis management plan, or strategy in place. So, on reflection, what could they have done to prepare properly and more importantly, how can you ensure that the same thing doesn’t happen to you?





Comments


Written by nialldevitt
3941 days ago

Great point, Heather! The ostrich who puts it's head in the sand! :)



Written by HeatherStone
3943 days ago

Niall,

What's really scary is all the small businesses out there who, because they aren't particularly involved in social media, somehow don't believe a social media crisis involving someone else talking about their brand can affect them. Since they aren't really even listening to what people are saying about them they are far too slow to respond.



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Share your small business tips with the community!
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