BizSugar.com › Social Media › How Should The Word \"Social\" Feature In The Overall Business Strategy?

By John Twohig

In my capacity as Relationship and Sales Director for The Ahain Group I ask myself this question all the time. Where does “Social” feature in C-Suite Executives or Owner Managers overall business strategies. Do they understand the difference between Social Media and Social Business? Can they differentiate between them? Largely the answer is NO!