BizSugar.com › Social Media › How Vegas Hotels are Staying Ahead of the Social Curve

As most people know, Las Vegas has a reputation for staying ahead of the game, so it should come to no surprise that this exhilarating city is leading the way in hotel social media marketing. Executives at popular properties like Planet Hollywood, Palms Las Vegas and Caesar’s Palace are fully embracing social media with a consistent flow of packages, promotions and contests. And what’s even more remarkable is that these social resources are now being used to narrow down target markets in ways that help these hotels build relationships with users, attract new customers and expand their overall reach.