BizSugar.com › Social Media › How Will Facebook Messages Impact Brand Marketing?

Place a marker on your calendar for 11/15/10, the date that Facebook entered the e-mail arena with its Messages platform. While still in beta for a few thousand members, Messages will ultimately offer competition to Google Gmail and who knows what after that? The big deal about Messages is that you can e-mail along with texting and chat with your community of Facebook friends, and it’s going to be much harder for spammers (and other marketers) to reach you. Sounds like something everyone has been wanting for decades. Assuming that Facebook Messages becomes wildly popular (and it’s hard to argue against), there are lots of implications for users and brand marketers.