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M.O.G (Men of God) will launch their new album “Someday” and a new clothing line this Saturday at the Mavuno Dome in Nairobi.

While they had at their disposal an array of media through which to advertise the event, they settled for the medium of the hour— Facebook.

They publicized their event by having Kanji Mbugua, one of Kenya's leading gospel musicians, invite his 4,995 Facebook friends to attend.