The never ending question every business and every person have – should I automate my Twitter marketing and if yes, then how much should I automate it? The question that separated marketers into two different camps. But is this the real question we should ask? Shouldn't we better ask how Twitter automation COULD be implemented into your marketing campaign and not whether it should be used at all? Because everyone is using automation at some point. It only depends on how aggressive you are willing to go. It's all about strategy, creativity and experimentation.