Social Media Gives Execs the Willies

Social Media Gives Execs the Willies - http://www.marketingpilgrim.com Avatar Posted by kimmendrez under Social Media
From http://www.marketingpilgrim.com 5357 days ago
Made Hot by: on August 26, 2009 3:17 pm
The Center for Media Research has reported on a paper that reaches the conclusions that executives in many companies are worried about social media in some form or another. If it's not how employees are wasting valuable company time as a result of their Twitter and / or Facebook fetishes (51%) it is about how their companies and brands are being represented in the social media world (49%). Legitimate concerns for sure but it is probably high time that executives stop wringing their hands about this stuff and just jump in with the rest of the sharks people.





Comments


Written by ShawnHessinger
5356 days ago

It's too late to worry about controlling your brand. Social media has taken this out of the hands of the companies making products. Try creating value instead and worry less about image and more about philosophy.



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