If you're a regular on Facebook as well as their social media rivals Twitter and Instagram, you may notice an unusual difference between the sites' feeds. While hashtags are a familiar occurrence in the fast-paced user interfaces of the latter two, Facebook hashtags are notably sparse on Facebook itself. Facebook's CEO Mark Zuckerberg is somewhat notorious for keeping his proverbial cards close to the vest, at least in terms of metrics. That means that hard data for hashtags on Facebook is elusive, and we may be watching a trend that defies accurate charting even as it begins the slow digital fade into obscurity. So what gives? Hashtags are clearly a proven concept in the marketing sphere, users are clearly responding to them, and Facebook remains popular as a platform - why aren't the pieces connecting?





Comments


Written by lyceum
1246 days ago

I think you are right about that. Facebook is still a walled garden and the hashtag is used for external search.



Written by tiroberts
1250 days ago

I never thought hash tags were very effective on Facebook



Written by 21Handshake
1249 days ago

agreed!



Written by lyceum
1250 days ago

It is a bit strange that Facebook is not more into hashtags due to their involvement with Instagram! ;)



Written by 21Handshake
1249 days ago

So true, but I guess if you have it covered really well on one platform, you don't really need it on both - esp since Facebook is so 'private' - and hashtags are meant to be more 'universal in nature' :)



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