Understanding Social Media Communities

Posted by aliciatrinidad under Social Media
From http://searchenginewatch.com 5380 days ago
Made Hot by: roseanderson on August 3, 2009 4:50 pm

Social communities, whether they're online or offline, have interesting dynamics. To make any kind of headway, you must understand and respect how each individual community functions before charging in and saying, "Hey, can I join the party, too?" Several factors can affect whether you're accepted into the community, or left on the outside looking in.

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Comments

Written by lyceum
5378 days ago

I see example after example that it is time to really introduce the trader principle to more individuals in the social media communities. It all starts with the individual and the respect for the individual rights.

This quote by Liana Evans is resonating with the Groundswell book I recently finished reading:

"Companies entering the social media space must first figure out where their audience is, but that's only the beginning of any type of strategy."

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Written by ShawnHessinger
5380 days ago

Alicia,

I think the idea of understanding social communities and their dynamics is amongst the most important ones in social marketing. The line between welcomed interaction and unwelcome marketing...and even spamming, is often more blurry than most marketers think. Respect is essential but more importantly the listening necessary to establish communication is critical.

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Written by CindyKing
5380 days ago

Great read as usual Alicia.

I think we are finally getting some good business-focused articles to help businesses develop the right social media strategy for their business. Wish they had been around when I started :)

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