Why Outsource Your Business’s Social Media Marketing?

Posted by ryantaft under Social Media
From http://www.catalystmarketers.com 4740 days ago
Made Hot by: James John on May 7, 2011 9:53 pm

Should I outsource social media marketing for my business? It's a question we hear quite often. The answer is, it depends. This article will help you make that decision.

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Comments

Written by ShawnHessinger
4738 days ago

Great post Ryan,

Not so long ago social media "gurus" were insisting up and down that you just could not outsource your social media under any circumstances. That never made sense to me. Though I'm in the social media management business myself, I'd have to agree there are times when outsourcing this service just doesn't work. Or there are other options in house you may not have considered that will work way better...like asking a couple of your hardcore enthusiastic employees to take turns doing it (or maybe even asking customers to participate?) But flat out insisting that outsourcing or any other strategy is just plain wrong without even bothering to fully understand a company's business model is crazy. If social media isn't one of your business's core functions (or if it distracts you from creating an awesome product or service) than by all means, outsource!

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