Why Social Media Management is Valuable and How It Can Leverage Direct Bookings for Your Hotel

Posted by AreMorch under Social Media
From https://aremorch.com 488 days ago
Made Hot by: ObjectOriented on January 30, 2019 9:05 am

Is your Hotel struggling with Social Media Marketing?
Are your Hotels Social Media Marketing leads not turning into direct bookings?
Is Social Media Marketing just not working for your Hotel?

If the answer is YES to one, two or all of these questions I will now show you WHY Social Media Management is valuable and how it can leverage direct bookings for your Hotel. Even if you are a Hotel owner that does not believe Social Media Marketing does or could have an impact on your Hotel this might add a few nuggets of value that will give you a different perspective.

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Comments

Written by lyceum
483 days ago

Are: You are right about that! ;) Thanks again for the explanation! Talk soon again! :)

All the Best,

Martin

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Written by lyceum
483 days ago

Are: Thanks for the explanation!

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Written by AreMorch
483 days ago

You are welcome. Sometimes we end use lingo that we are familiar within our respective industries and forgets a little that not everyone knows the lingo.

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Written by AreMorch
485 days ago

Hi, Martin. Very good questions. I do a lot of research and study Hotel behavior on Social Media. No doubt, a large percentage of Hotels has a presence on Social Media. But when it comes to actively work with Social Media Management the percentage drops dramatically. Hotels are way behind many industries even competitive industries. And also in many cases, those Hotels that hired a Social Media Management team to help them often use teams that have very little industry knowledge or experience. It is hard to give an exact number. It is a little tricky cause the numbers from traditional Hotel marketing has looked really good the last couple of years. In some areas in Europe, there has been unprecedented growth. And we also have seen some positive growth here in the US. From experience and research, we know that Hotels, in general, is slow to adapt to know technology and trends. I don't know if you followed some of the many Direct Booking campaigns we saw last year. Many of them created a positive shift, but their primary focus was to talk about what the Hotel deliver that is different than OTAs. Instead, they should focus more on talking about the prospect and identify new ways to add value to the customer experience. Research has shown that the average customer perceptions are that booking through an OTA is the same a Direct Booking. This verifies my point that a lot in the industry is not taking advantage of Social Media Management in effective ways that will help them make a difference long term.

Though, the answer to your second question is yes. OTA will adapt as they are done in the past to new trends. We are moving away from price as the primary trigger point for booking toward experience being the primary trigger. And obviously, this put us all out on whole new field where Hotels has to start to identify the real-time and micro-moment data.

My goal is to help as many Hotels as possible shift towards a new journey that will draw direct booking, but these come as result effective Social Communities that help and contribute. It is a whole new era of Hospitality..

Cheers.. Are

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Written by lyceum
484 days ago

Are: Thanks for your reply! What is OTA standing for?

All the Best,

Martin

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Written by lyceum
485 days ago

Are: How big percentage of the hotels are actively working with social media management, do you think? Do you think that the big booking sites will change their behavior in the future?

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Written by AreMorch
484 days ago

OTA = Online Travel Agencies like Booking.com, Expedia, Orbitz etc.

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