BizSugar.com › Startups › 10 Keys To Recognizing and Reacting To Today’s Social Culture Shifts

I’m a very logical guy, so I still fondly remember when new solutions and technologies started trends on the basis of their logical strengths. In today’s world, it seems that emotion, not logic, often sparks the new trends that become culture, and drives our devotion or disappointment in new products and brands. How does a business professional best deal with this new environment?