BizSugar.com › Startups › 8 Key Rules for Starting a Business on a Shoestring

A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television advertising. Now you can match a big company with worldwide reach for a few thousand dollars.