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If you’ve ever experienced the headache of assembling your own furniture, particularly from low-budget stores like Ikea, then you understand the frustrations of Brad Sewell.
Sewell, a former Apple engineer, moved from California to Boston for business school a few years ago. And he had difficulty finding furniture that fit somewhere between IKEA’s inexpensive, do-it-yourself model and the high-end stores that weren’t exactly affordable. He explained to Entrepreneur: