BizSugar.com › Startups › How to Create a New Business or Product Name

Just when you thought naming children was hard, your business or product’s name should be smart and functional. There are just as many ways to come up with a good name as there are reasons why you need one. For marketing, it’s vital, but also because a good name will draw people to the product or company and thus, the product will be more likely to sell itself.