BizSugar.com › Startups › Keep Warm Like an Astronaut With the Lukla Endeavor Jacket

Like so many other products, the Lukla Endeavor Jacket began as a solution to a problem. When Michael Markesbery and Max Squire were climbing one of the tallest mountains in the Swiss Alps, they noticed a problem with the expensive outerwear they were using. It was bulky, cumbersome, and they were still cold.
What started as a frustration turned into an opportunity when the pair teamed up with Rithvik Venna to create Lukla Apparel.