BizSugar.com › Startups › Startup Professionals Musings: 5 Challenges When Predicting Future Customer Behavior

We are now solidly in the era of big data, where computers are capturing and processing the details of everything we do with all our interconnected devices in real time. Businesses see this as the Holy Grail for finally being able to predict who, where, and when customers will buy their existing solutions, and what their future solutions must look like to be attractive.