BizSugar.com › Startups › Startup Professionals Musings: 5 Strategies Of A Startup Founder To Inspire The Team

“If we build it, they will come.” I’ve heard it many times from technical entrepreneurs who should know better than to believe the old “Field of Dreams” sports fantasy movie theme in today’s Internet information overload environment. These days, building a new business is all about visibility and marketing, no matter how great or innovative a solution you bring to the table.