BizSugar.com › Startups › Startup Professionals Musings: 6 Keys To Funding Based On Your Marketplace Advantage

In their passion and excitement about a new product or service, entrepreneurs tend to continually narrow the scope of potential competitors, and often claim to have no direct competitors. This raises a big red flag with potential investors, who conclude that no competitors means no market, or you haven’t looked, and the new startup is likely not investable.