BizSugar.com › Startups › Startup Professionals Musings: 6 Keys To Measuring Return On Investment In Marketing

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Even those things that worked yesterday may not work tomorrow, as the market matures, the culture changes, and competitors appear with new solutions.