BizSugar.com › Startups › Startup Professionals Musings: 6 Management Strategies To Maintain Brand Leadership

Every one of you business owners I know has worked hard to build your brand, and recognizes the critical value of instant brand recognition and leadership. You have done everything to register your brand legally, including domains, copyrights, patents, and trademarks. Yet, as an outside advisor, I often see slippage over time on protecting your brand, which can be costly.