BizSugar.com › Startups › Startup Professionals Musings: 6 Secrets To Making Your Pitch To Investors Stand Out

In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. Naturally, these are important, but real winning content has to start with a story that excites people’s imagination, and pulls them in emotionally.