BizSugar.com › Startups › Startup Professionals Musings: 7 Ways Your Marketing Needs To Meet Today’s Customers

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. In my experience, it’s the fastest way to create trust and authenticity in this age of the consumer.