BizSugar.com › Startups › Startup Professionals Musings: 8 Keys To Turning Your Company Into One That Matters

More than ever before, people want to buy from, work for, and invest in companies that matter. Whether you are an entrepreneur starting a new business, or a corporate executive seeking to revitalize a mature business, the challenge is the same – to become the obvious choice within the hearts and minds of your customers, your employees, and your chosen communities.