BizSugar.com › Startups › Startup Professionals Musings: 8 Personal Attributes Mitigate Startup Funding Risks

In the eyes of investors like me, to be an entrepreneur, it’s not enough to create an innovative solution – you need to convince me that you can build a profitable business. Investors expect a great return for their risk, so they look for people who can look beyond the technology and their own passion to see a customer need that perhaps even the rest of us haven’t yet envisioned.