The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. But startups need to remember that even zero paid media doesn’t mean that marketing is free.
Startups Need To Embrace Zero Paid Media Marketing
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 3987 days ago
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