BizSugar.com › Startups › Startups Should be Wary of Disruptive Technologies

How many times have investors heard startups start their pitch by touting that their technology is “disruptive?” What entrepreneurs forget or don’t realize is that most customers are initially wary of any technology, that educating the market on new technology is expensive, takes a long time, and people buy problem solutions rather than technology anyway. Investors will wait for more traction.