BizSugar.com › Startups › Thanksgiving and Small Business Saturday: Help For Small Businesses

American Express founded Small Business Saturday in 2010 with the goal of helping small businesses get exposure during one of the biggest shopping weekends of the year. In 2011, over 100 million people came out to patronize independently owned small businesses in their community. We’ve heard a lot recently about how small businesses are the job creators and a growth engine in the United States, and these things are true. Small businesses are also the ones who sponsor jerseys for the soccer team, and donate items for silent auctions to raise money for what’s important to those closest to us. Small Business Saturday is a way to honor all of these valuable contributions, and this adds up if we all do our part.