BizSugar.com › Startups › The #1 Thing Startups Need to Sell to Enterprise Customers

Taking the typical product-market fit and turning it on its head to serve enterprise (dubbed the product-money fit) this article introduces a more efficient way to sell to enterprise-level customers.

Two big things here: Product and People.

Understand your customer and their needs -- how will your product provide value, solve a problem, and cause as little upheaval within their organization as possible?

And relationships. Meet and reach out to the right people.