BizSugar.com › Startups › The Paradox: Doing (or Not Doing) the Work to Live Your Dream

A paradox is a statement or proposition that, despite sound (or apparently sound) reasoning from acceptable premises, leads to a conclusion that seems senseless, logically unacceptable, or self-contradictory. If something is a paradox, then it’s a puzzle, a mystery, an enigma, an inconsistency. Which makes me think: What happens to us, and our businesses, when we try to live with a paradox? What happens when we contradict ourselves? When our actions are inconsistent with our plans? When what we say and what we choose to do just don’t line up?