BizSugar.com › Startups › Tips for Growing Your Business: Diversify to Grow Your Business

In some situations, the best way to grow a business is through diversification. Rather than increasing your sales through new customers, sell more to the customers you currently have. Though it may seem more challenging most businesses can find ways to add to their current product. In addition to getting current customers to buy more, this method can also encourage new customers to your business that would not otherwise be a part of it.