When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” His business has since closed, but his mindset is still out there. According to a recent Harvard Business Review article, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.
Too Many Small Businesses Still Ignore Social Media
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4228 days ago
Made Hot by: sannwood on October 1, 2012 4:36 pm
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“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”
“Lisa: I have not heard about the expression, "engagement...”
“Adam: Do you have a favorite tool at the moment?...”
“Adam: I have to look into this issue in the near future... ;)...”
Comments
4224 days ago
We too believe that social media play a great role in marketing. That's why, even though we're a B2B online payments company (hardly a fascinating topic among internet users), we have profiles on Facebook, Twitter, Pinterest, Tumblr and YouTube :)
4226 days ago
It's amazing that we're still writing and reading posts on this subject, but, of course, the reason is that it remains so very relevant. Why aren't more people aware of the difference social media can make for their businesses? Who knows? But it's certainly time for them to sit up and pay attention!