BizSugar.com › Startups › Why A Link from TechCrunch Will Not Make You Rich

When I talk to people who are thinking about launching a software product, from time to time I hear that if they could get to the front page of Digg or get a mention on TechCrunch that they would be set. The problem is, your market is most likely not the people who read Digg. Nor the people who read TechCrunch.