Why Your App Needs To Focus On Personalization In 2016 And How

Posted by VanhishikhaBhargava under Startups
From http://blog.getsocial.im 3154 days ago

With a number of businesses entering the mobile market, users don’t really feel the need to go with the very first name they see on the app store. What they demand instead is a great experience and value.

And the key to a great user experience? Personalization.

Personalization refers to tailoring the experience you provide to users based on their needs and online behavior, instead of just offering a list of features on a general scale. Personalization is the only way mobile apps will be able to grow sustainably in the market today. In fact, even Econsultancy’s mobile forecast lists personalization as a trend to watch out for in 2016.

Here's why your app needs to focus on personalization and how.