You hear a lot of talk these days about the importance of customer satisfaction, but customer loyalty is the real win. A satisfied customer is necessary, but not sufficient, to be a loyal customer who will come back repeatedly, refer their friends and family to you, and be faithful even when your price is not the lowest.
You Need Customer Loyalty, Not Just Satisfaction
Posted by
martinzwilling under Startups
From http://blog.startupprofessionals.com 5171 days ago
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Comments
5171 days ago
The customer you already have is very likely to be a repeat customer,
or recommend your site to others.
New customers are great, but require more time and effort to attract.
Let your current customers know they are appreciated.