Companies are viewing corporate social responsibility (CSR) as a growth opportunity rather than a regulatory-compliance or philanthropic issue, with 68% of firms surveyed focused on generating revenue through CSR activities, according to a study (pdf) by IBM. Moreover, 54% of those surveyed said CSR initiatives are already giving their companies a competitive advantage.
Businesses Find Case for Social Responsibility
Posted by Shelly under StrategyFrom http://www.marketingcharts.com 5911 days ago
Made Hot by: on February 22, 2008 6:21 pm
Who Voted for this Story
Subscribe
“Adam: Adding to the list: Inleed in Sweden! ;)...”
“Lisa: Thanks for your nice words! It is available on my podcast host for...”
“Love the title Martin, where is it available?...”
“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”
Comments
5911 days ago
5911 days ago
Show / Hide