When we launched the adidas content hub, www.GamePlan-A.com, in May 2016, we put culture at the core of our content marketing strategy. The goal of this venture is to engage employees and attract the right talent and build relationships with like-minded people (be they internal or external) who have a cultural background compatible to our own.
How Adidas Creates Moments of Relevance
Posted by LashonMcclure under StrategyFrom http://contentmarketinginstitute.com 2478 days ago
Who Voted for this Story
Subscribe
“Adam: Adding to the list: Inleed in Sweden! ;)...”
“Lisa: Thanks for your nice words! It is available on my podcast host for...”
“Love the title Martin, where is it available?...”
“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”
Comments