BizSugar.com › Strategy › New TV Show The Profit: What It Takes To Build A $3B Empire

You could say Marcus Lemonis, a serial entrepreneur and star of the reality TV series “The Profit,” premiering this evening on CNBC, is a small business savior. In the show, he plays a white knight who rescues small businesses on the verge of collapse, offering much-needed cash infusions and no-BS guidance. Like the tough-talking moguls on "Shark Tank," he’s got skin in the game--to quote the fierce Omarosa, "he isn’t here to make friends." But unlike those moguls, Lemonis seems sincerely invested in getting businesses back on the right track--and he usually does. Lemonis spoke with Inc. about the series and the pleasures of betting big on the little guy.