BizSugar.com › Success Stories › The Innovator Behind \"A Christmas Carol\"

Shortly before Christmas in 1843, Dickens found himself in debt, so he wrote a small book that he hoped would stave off his creditors. But his regular publisher turned the book down. So he took what little money he had left and self-published the book. He then hired an illustrator, oversaw the book cover, and did all of the marketing himself.