BizSugar.com › Technology › Beacon revolutionizing the world of retail shopping

Beacon follows Bluetooth Low-energy specifications which are embedded in most smart devices. It transmits small packet of data to alert the receiver. From business point of view, they can advertise their items to a unique identifier. It’s a proximity-based (how near you are to the Beacon) and not location-based, which is what GPS technology does. (GPS technology is great for finding location but not for proximity.) Moreover, Beacons are cheaper than Bluetooth technology, since it consumes less battery.