BizSugar.com › Technology › Forget Selling on Facebook (for now) – Think Social Plugins

In January, Booz & Company produced a report suggesting that stores on Facebook were set for explosive growth—a 56 percent CAGR over the next five years, which some commentators have hyped as 600 percent growth. In 2015, the report says, the market for products sold on social network sites will be worth $30bn, of which $14bn will be in the U.S.

According to some commentators, this is a ‘massive opportunity’ that ecommerce companies should jump on and get the ‘first mover advantage.’

Hmm. Many of the ecommerce heads who I’ve talked to that have Facebook stores are somewhat more cautious, referring to their stores as ‘an interesting experiment’ or ‘we’ve learned a lot and so has our Facebook shopping cart vendor.’ When asked about sales volumes, they typically report low single-digit sales.

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